“My website is OK. The links work. Content is added regularly. We have new features. Why does my website need re-designing?”
Those are all great things. Sites should be updated regularly, they should have new features added, and of course all the links should work. However, as your website expands it soon outgrows its foundations. This can led to disorganized presentation of content, poor usability, and eventual chaos. A re-design or complete rebuild is the perfect chance to take stock and put everything back on track. It will also allow for a better visitor experience.
Re-design time it is an opportunity to do a little rethinking. When looking at your current site, you need to ask a question.. “What is it that people want when they visit my website?” By understanding what it is that people are looking for, you will be able to position that information properly within the architecture of the entire site.
The old adage “Never judge a book by its cover” does not apply to your website. Visitors to your site will make quick and sometimes harsh judgments within just a few seconds of seeing your homepage. By making a good first impression with a crisp, clean, professional look, the user gains a sense of trust about your organisation.
Your website may have the exact information your visitor is looking for. However if it takes them too long to locate the chances are high that they will go somewhere else. By making your site as user friendly as possible you will be able to guide the user to specific areas of content.
Your website should be your cheapest employee. By adding features to your site that help inform and educate your visitors besides enhancing other promotional efforts, you will be making your website contribute more. The simple fact is that you have a website. Why not make it work more effectively for your operation?
The aim of a website overhaul is to make it easier and more attractive for visitors to contact your organisation, for whatever reason. There are many approaches to achieve such an aim. Maybe it is a new look, a revised navigation scheme or a complete overhaul. Whatever the result, your website should positively promote the company or organisation behind it and instill a sense of trust.